A Behind-the-Scenes Look at the Dox Design Branding Process

When you sign up for a service, you trust that magic will happen and your results will be delivered, right? After all, that’s why we rely on professionals to get the job done! Still, it’s always better to take a look behind the curtain—that way, you can see what level of quality care and attention is being given to your branding project.

Nothing is more important than your brand when running a small business. So, why should we keep our process a secret? If you’re going to trust someone with any part of your business, you should always know what they’re doing, and why—that’s what makes you not just a smart business owner, but a smart consumer!

Our Signature Branding Package pretty much does it all when it comes to branding, including a custom logo suite, social media bundle, website design, and more. But how is it done? (Hint: It’s not just all slapped together!) 

Check out the 3 phases of our Signature Branding Package Process:

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Exploration Phase

In this early stage, we do a deep dive into your brand, creating a strategy that guides all our design. Consider this the “getting to know you” phase. We will give you an in-depth questionnaire that helps us understand you and your brand. What does your business do? Which audience are you trying to target? What’s at the heart of your business? (And, if you don’t have answers to some of our questions, we help you narrow down and discover something new about your business, too!)

The idea here is that all the work we do moving forward is specially curated to fit your unique desires and needs. We are versatile creatives in that we have the know-how to design your dream brand, but our work will always be centered around and be led by what is important and unique to your business. 

Once we do our deep dive, you will get a one-page creative brief and mood board for you to approve before we get to the fun part – design!⁠

Sketching Phase

Here, we move from the deep diver stage and become workshop elves! Our team tries anything and everything based on all the information we gleaned from the first stage. We will work hard on logo and brand sketches bringing your vision to life. And it’s important to note that we work on sketches, plural—trying many different things and bringing you a variety of options to choose from and find what really speaks to you.

Once we’ve sketched out all our ideal branding visions, we bring the proposed ideas to you. This will be a highly interactive and transparent process. We don’t just throw a bunch of things at you and expect an answer. We will present you with our designs and talk you through our reasoning, why we think these logos or designs will work for you, your audience, and your business. This is also a huge opportunity for you to grow and learn: we always encourage our clients to ask as many questions as possible, empowering them to think like designers as well. 

It’s important to us that clients know they are always an essential part of our process. Remember: We are thinking with you, not for you.

⁠Wrap Up & Deliverables Phase

No draft is perfect on the first try! That’s what our wrapping up phase is about. We go through as many rounds of revisions as needed to get your brand just right. That means keeping open communication with you, the client, every step of the way. Is something not working? We scrap it and polish from there. Do you love what we’re doing? Great! We keep your interests in mind as we continue wrapping up your package. 

Afterward, we work on providing you with the deliverables: giving you all the design files you need and working on anything else you added to the package, such as packaging design, website design, and more. We also provide support once we pass off this big project onto you: where do you go from here? Our goal is to always set you on the path to success, so we want to make sure you’re comfortable with the product you’re receiving from us!

Whether you’re starting out or looking to re-brand, we understand what a big step it is to trust someone else with your vision. Before you take a “deep dive” with our Signature Branding Package, get started by answering a few simple questions to see if we’re the right fit for you! This is perhaps the most important part of the process of all: getting in touch with us at no stakes… just give us an idea of what you need, and we can talk about how we can help.